My Blog: Personality

Definition:

Personality is the supreme realization of the innate idiosyncrasy of a living being. It is an act of high courage flung in the face of life, the absolute affirmation of all that constitutes the individual, the most successful adaptation to the universal condition of existence coupled with the greatest possible freedom for self-determination. (Carl Gustav Jung, 1934)

Personality is a dynamic organisation, inside the person, of psychophysical systems that create a persons characteristic pattern of behaviour, thoughts, and feelings. (Carver & Scheier 2000)

Description:

Personality is the way in which each individual is different and the way they act and behave. The main components which make up a persons personality are psychological, biological and environmental. Personality is something which develops in a person during childhood, what they learn in the early stages often determines what type of personality they will have later on in life.

When it comes to business personality types are very important in order for a company to ensure their product or service is aimed at the right people and in order for the business to be a success, this can also be cost affective as the business will know that they are targeting their business at the right people and not wasting money.

Introvert personality types are usually people how base their opinions on feelings, perception and intuition whereas extravert personality type people base their opinions on thinking, sensing and judging. There are 16 personality types which can be read about on http://www.personalitypage.com/high-level.html

Every individual is unique and different, however they will often have two or more characteristics which may cross over to more than one personality although ultimately the main characteristics they show will be characterised in just one type of personality.

Here is an example which incorporates a persons personality within the advert.